Take a Closer Look at Your SEO and Avoid These Optimisation Misconceptions

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web news, tips and trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to develop your business.

Myths in SEO are often formed when people are not up to date with their SEO knowledge, or when businesses create SEO ‘tips’ that are a con to get you to pay out big money for techniques that don’t really matter all that much.

Since the turn of 2018, we have seen rapid changes to the way SEO works across many web design platforms. Below we’ve cleared up a few fibs you might have been told previously in regards to your website’s SEO.

 

Keywords do not matter as much as they used to – TRUE

There is a great deal of focus put on keywords, however they may not be as important as many think. They are useful too have but do not necessarily need to be your primary focus. It’s a case of still having them but not making them the full focus. It’s still important to use keywords in meta descriptions tag lines and titles on your web pages, however there are a ton of other important ways that can get you discovered quicker.

 

You can reach the number one spot for a certain keyword – FALSE, you can’t anymore

It is no longer possible to reach the number one spot for a certain keyword due to the way Google has recently changed the way their rankings work. Unless you’re a big corporation like Apple or Coca-Cola where your search results would automatically lead you to a top spot, you can no longer predict what will be at number one for a particular keyword search. You could type in ‘mobile’ into Google search one day and it come up with a bunch of info on mobile first, but the next day it could just as likely come up with a page on baby toys.

 

Link building is dead – FALSE, it’s more alive than ever

It’s a common misconception that link building is “dead” however this just isn’t so, and has been largely discussed by companies such as Moz and Forbes. If anything, it’s link farms that are dead. According to Moz, using anchor text and links to “topic-specific”sites will still help to attract traffic to your site. The more attention your site receives, the easier it will be for Google to rank it higher in search engine results. Working alongside other companies through social sharing can benefit your company awareness greatly also.

 

SEO companies can guarantee to get you #1 ranking – FALSE, no one can

Despite what many companies would like to brag, no one can guarantee this. And this is the sort of con to watch out for when looking for a company to help with your SEO. A reliable SEO company will be able to work with you to make your site consistently popular on Google and improve its rankings. This will not necessarily mean being able to achieve that number one spot. When it comes to getting help with your SEO, look for honesty over false prophecies. You don’t want to be left out of pocket and without the results you wanted to achieve in the first place.

 

Different pages should have different keywords – FALSE

This really isn’t necessary, as although the importance of keywords are still relevant, it’s still only a minor part of what helps rank your website. It makes sense to have your primary keyword featured across your whole site, as that’s what Google picks up and makes searches relevant to your business. You don’t need to bother creating a ton of background pages each with different keywords, as it’s likely to make your rankings more confusing.

 

 

7 Reasons Why You Should Choose WordPress to Host Your Website

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web developments and web design trends. Our job is to seek out the best in high quality web hosting, security and SEO awareness. When it comes to choosing a platform for your hosting, WordPress ranks higher than any other hosting service. Below are our 7 reasons why WordPress is top of the leaderboard.

Deciding on a platform to host your website is one of the first points to consider when getting started in creating a new or updated site. The platform we think ranks above all the rest is WordPress. This open-source CMS works as an ideal model for creating a wide variety of sites for both small and large businesses, ranging from e-commerce to blog based designs. Still not convinced? Well here’s our reasons why…

It’s popular

WordPress sites account for over 25% of sites on the web, with 1.1 million new domains being created every 6 months. The incredibly popular platform is even available in 62 different languages, making it accessible to businesses worldwide.

It’s beginner friendly

WordPress is easy to use, even if you haven’t had much experience. It allows you to add pages, blog posts, text and widgets at the click of a button. Even if your site is being professionally designed, it will be easy for you to make additional changes or touch ups yourself.

You’ve got access to tons of Themes and Plug-ins

WordPress guarantees access to a huge variety of themes and plug-ins compared to other sites. No matter what your business or blog, they have themes to suit all. From Jetpack, Yoast, Revslider to Woocommerce and Mailchimp, there are so many options to help improve your site.

It’s highly secure

WordPress core software is highly protected and comes with access to great plug-ins such as Wordfence to give you extra defences alongside firewall and malware scans. WordPress also offer plenty of guides and tips to keep you secure savvy.

It will improves your rankings

WordPress genuinely has the ability to help you rank higher in search engines. “WordPress” is searched 2,740,000 times every month, making it one of the highest searched keywords on Google. And WordPress has plenty of great SEO plug-ins and built-in features to optimize each page on your website.

It’s known for its great support

Need help? WordPress has a great technical support team on hand to help with any customer queries you may have. Their engineers offer first rate customer support and quick fixes to any technical issues, and you can access their support services easily online.

No.1 for media

If you’re wanting a website that can handle a multitude of different media content, WordPress handles images, audio, video and plenty more with ease, making it simple to upload and insert content when writing a post or a page.

Web Design Trends for 2018

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest tech trends and web design news. With 2017 over, it’s time to take stock on what we’ve learnt over the past year and get ready for what the new year has in store for the world of web design. Take a look at our advice below and get ahead of the game with essential design tips and trends for 2018.

 

Mobile First

Over the last year we’ve focused a lot on the importance of making sure your website is mobile first. And with m-commerce transforming and developing daily, making sure your site is mobile first is vital for the successful functioning of your business and web page. Mobile transactions are set to rocket in 2018, with a vast majority of orders already being made from mobile devices accessing your website. So if you’re still yet to update your site to mobile first, make this your new year’s resolution. Making sure your mobile site is responsive and easy to use is a top priority, otherwise you risk putting off customers from purchasing online.

 

Bold Colour Palettes

Each new year companies will always find a way to market a product as bigger, better and brighter – and it’s no different for web design. When it comes to planning your website, dare to be different, aim to create a site that’s vibrant, bold and colourful. Be creative but clever, customers don’t want to be left with a headache when shopping from your site. Make it fun and quirky, carefully selecting a colour palette that works with your business and brand. Less is more when it comes to sleek and sophisticated, so stand-out with large typography, geometric fonts and minimalist layouts.

 

Motion Animation & Video Marketing

Video marketing is booming, and incorporating animation or video into your web site design is becoming increasingly popular. People want to look at things they find visually exciting or pleasing and using imagery makes it easier to access information about your company. Whether it’s short video clips, gifs or cinemagraphs, adding animation to your site will no doubt create a surge in audience interaction. Many best-selling websites are adding videos or slideshows to their homepage, a more and more favoured tactic for creating customer interest. Text based gifs make written information more eye catching, promoting brand awareness whilst showing you have a fun side.

 

Voice Search

The concept of voice search is a simple one. It allows users to talk straight to their desktop or mobile device and command search options, the same as typing a request into a search engine, except it’s powered by speech. Voice search is starting to compete with traditional search engines. ‘Virtual assistants’ like Cortana, Siri, and Amazon’s Alexa all use direct speech to access search information.. Although met with mixed responses by some, the popularity of using voice searches is rapidly growing, so it would be foolish to not take certain steps and considerations into whether this could be a beneficial change to the way your website is run. It’s still worth a read up even if it’s perhaps a bit too futuristic for your liking.

 

Personalised Content

Make sure your content represents the mission of your company and targets your audience, not your personal preferences. Write content that your audience can relate to and feels comfortable with and is easy to understand. Reviews and testimonials from clients are a great thing to feature on your website, and is becoming increasingly popular. This helps new customers see that you are a service that is trusted and relied upon. If you’re using images or videos on your site, it can be a good idea to create your own – whether that’s product shots, background images or a look into how your business is run. Not everyone has the skills of a professional photographer and hiring one can be pricey so it’s not the end of the world if you can’t. But try not to make your images too generic and stock like if you want your website to stand out.

Web News: WooCommerce 3.2 Updates

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web trends, software and programs. With technology and techniques developing daily, we’ll make sure you’re getting the latest info on what’s happening in the world of web.

 

Many of our clients manage their online business through platforms such as WooCommerce. WooCommerce is an e-commerce plugin, its intentional use is for either small or large businesses to create an online selling platform using WordPress. This Autumn, WooCommerce have been updating their latest version, offering a bunch of improved applications and extensions. Below is a list of current optimisations that have been finalised:

 

  • Improvements for coupon options and management of extensions

  • You can now apply discounts to coupon orders without having to do it manually

  • Alerts are sent for new updates on WooCommerce and other extensions giving you the option to download immediately if using outdated versions

  • An easier “unified shortcode” when itemising various products on your webpages

  • A new filter enabling you to simply browse your extensions and identify which are ‘Active’ on the webpage

 

Although the changes may appear small, they offer some nifty adjustments to help run the platform simply, creating smoother running for both developers and clients.

 

Web News: Twitter Increases Character Limit For Tweets

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest tech trends and web news. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to develop your business.

It wasn’t long ago that we were raving about the Tweetstorm feature in one of our recent web news blogs. Despite Twitter leading the way as the most successful social media platform for businesses, we debated it’s one major downfall – the length of posts you are allowed to Tweet. For some users, this has helped simplify things when creating a post – allowing them to Tweet info that is direct and uncomplicated. However for many – the 140 character limit can be particularly frustrating, especially when you feel you’ve got a lot more to say. Jogging your memory at all? Well, Twitter has just released today that you can now send tweets that are 280 characters long, doubling the limit from before.

This feature will be available to almost everyone on Twitter, however tweets in Korean, Chinese or Japanese would not be included as the developers felt the structure of these languages already enabled them to put much more information in one tweet. The Twitter team has already experienced a huge surge in users rushing to take advantage of the new feature this morning with everyone getting excited. Their analytics team have stated that those with tweets posted with a larger number of characters were receiving much higher interest, likes and engagements.

Michael Nagle/Bloomberg via Getty Images

Auto-Create Code Snippets with Ease Using WordPress Hasty

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web news. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to develop your business.

When it comes to WordPress, working with WP code snippets often proves tricky for developers and designers. Having to edit and add code from different programs using copy-paste actions is an infuriating task, whether it’s custom taxonomies you’re using or WP_Query loops.

WordPress have obviously decided to take these issues on board and have created an app that answers all your code snippet prayers. The WP Hasty app is the easiest way to create top-quality custom code for your WordPress sites. It’s super fast, so it saves both time and effort when jumping between projects, and not only that – it’s free.

The app allows you to create code snippets by simply clicking a category button, offering 9 different code generators for frequently used WP snippets. More are set to be released this November.

 

 

All adhere to the correct WP themes and plug-ins coding standards, literally allowing you to just copy and paste the code snippets. The generator interface loads onto a new tab, detailing custom settings for whichever area chosen. Your code output will remain on the page you are already on inside a small text editor interface, so the only work you have to do is copy and paste your codes into the chosen theme for your project.

 

Web Trends: Using Photographic Special Effects

At MooCow, we pride ourselves on having the most up to date knowledge on the hottest web trends. With technology and techniques developing daily, take a look at what 2018 has in store for the world of web design.

GIFS – annoying or great fun? Most of us are divided on this opinion. However, when used correctly GIFS and other animated photographic techniques can be the perfect way to give your website that wow factor. Cinemagraphs work by combining Hi-Res images with a video that loops a selected part of the image, making it animated. This makes an already eye-popping image even more magical, allowing viewers to see photographs come to life before their very eyes. These short snippets of animation are becoming increasingly popular, with many social media sites adding tools to create your own online, an example being Instagram’s Boomerang which allows you to upload and create a short repeated video clip. Marketing trends for 2018 are set to become more and more visual, with businesses wanting to create backdrops to their sites that entice and excite their audiences. Working hand in hand with the use of parallaxes and animated backgrounds, using cinemagraphs with your website could be just the thing to get your new website of the ground.

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Web News: Google Chrome 61 Launched

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web news. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to market your business.

News of the release of Google Chrome 61 came earlier this week, with the new update for browsers being made available over the next few days to weeks. It will be available to any device on supported platforms including macOS, Windows and Linux. The update comes with some fairly important security enhancements so making the move over will no doubt have some significant benefits. Other than this, details on any features have been kept fairly quiet. This is most likely due to the update focusing on bug fixes, security changes and behind the scenes modifications that won’t be majorly visible to day to day users.

A list has been posted showing several of the most important alteration:

  • Add initial set of new default user images.
  • Autoplay policy for HTML5 video: chrome://flags/#autoplay-policy
  • Data Saver site breakdown doesn’t add up to totals on version update. Also, don’t show negative savings.
  • DevTools: Add ‘Save profile’ toolbar button to performance panel.
  • Disable first run for managed profiles.
  • [Extensions] Don’t allow content scripts on the New Tab Page.
  • Enable automatically detected CUPS printers in the print preview dialog.
  • Enable asm.js -> WebAssembly by default.
  • Keep scanned host devices in the cache for longer (from 5 minutes to 2 hours).
  • Move extension unzip/unpack to background thread to prevent the blocking of the main utility thread.
  • On dual-GPU macs, blacklist MSAA for both GPUs if either is Intel.
  • Switch pause/mute buttons’ locations in RTL languages

Web News: Tweetstorm Feature Hidden on Twitter Android App

Twitter continuously leads the way as a successful social media platform for businesses, but let’s face it – the one major difference between Twitter and other social media sites such as Facebook, is the length of posts you are allowed to Tweet. For some users, this has helped simplify things when creating a post – allowing them to Tweet info that is direct and uncomplicated. However for many – the 140 character limit can be particularly frustrating, especially when you feel you’ve got a lot more to say.

Recently it has come to light that hidden within Twitter’s Android app is a “Tweetstorm” feature, allowing users to post what can be seen as a thread of tweets continuing on from a discussion or theme. To do this you simply need to post a tweet, and then continue to post replies to keep the thread going.

The screenshots depicting the “Tweetstorm” were posted by a Twitter user under the false name of Devesh Logendran. After being tweeted by The Next Web’s Social Media Director Matt Navarra, the images have since gone viral and are now trending across major tech news sites. The pictures show the posts split up as individual tweets posted as a thread, with the end showing a longer “tweet count”.

 

 

So, should Twitter make plans to scrap their current character limit? Does this current restriction put off those new to Twitter? Or do shorter posts help businesses get more direct messages across to their audiences?

Despite being largely talked about across the world of web, Twitter has refused to make a statement on the finding of the feature. So keep your eyes peeled and hopefully in the near future the adjustment will be made usuable on all of Twitter’s mobile platforms. In the meantime, users will have to look to Storm It on Android and iOS to create Tweetstorms of their own.

Overcoming the Challenges Women Face Whilst Working in Technology

Being a women that works in tech is a constant challenge. I’ve faced plenty of obstacles that have been thrown in my direction, just to work in an industry that is predominantly male-orientated. But why should this be so? With statistics showing women are outperforming men in nearly all sectors in the tech field, why should we be constantly put off from studying in an area we undoubtedly excel in? Deloitte recently released figures stating that as many as 70 per cent of women in the UK with a Science,Technology, Engineering or Mathematics (STEM) qualification aren’t currently working in their chosen industry. This is a reality that just should not be so, and so much of the hard work young women have put into their employment or education is being wasted.

Unlike many, I’ve been determined enough to not let these predictions get in my way, and have spent the last few years taking on the tech industry myself. At 22, I started my degree. Beginning later than most, I’d spent some time debating the type of career I was interested in. Having studied in English, Chemistry, Biology and Art and Design, I opted for a BA Hons Degree in Creative Media Practice & Journalism. Despite a lot of thought going into my degree choice, throughout the entire process I was constantly being told I would not make it in this industry, that my degree was pointless and I would be lost in a sea of unemployed graduates once finished with my finals. Yet at age 26, I’ve been lucky enough to pull through with an upper second class degree, a longstanding portfolio and jobs in my chosen industry before officially graduating.

With men accounting for such a large percentage of jobs in the tech industry, it can be tricky competing for the same role, despite some of the most famous leaders in technology being female. The list of women who have braved the odds to succeed within technology is lengthy. From Ada Lovelace – a mathematician regarded by some as the first ever computer programmer, to Mary Lou Jepsen – NASA fellow, founder of Pixel Oi and Director of Engineering at Facebook Occulus VR, to Virginia Rometty – the CEO of IBM who started work as an engineer aged just 24, and was recently voted the most powerful woman in business by Fortune Magazine.

Yet despite such success, women seem to be constantly pushed into being put off from obtaining jobs within the technology industry. Statistically the proportion of girls opting to continue subjects such as Mathematics, Science or Engineering into A Level or Degree Level is far less than boys, with only 7% of girls choosing to study A Levels in these subject areas within the last few years. Shedding light on such issues will hopefully allow changes to be made for the future, and as a woman currently working in tech, I’ve pieced together a few tips for those potentially considering going into a career in the technology industry, in the hope that you can overcome some of the challenges many will face.

 

Don’t be put off choosing scientific subjects at college

If you’re like me, you probably spent most of your childhood with your nose buried deep inside a book, concocting science experiments, blowing up bicarbonate volcanoes at the bottom of the garden, or getting excited over your parents getting you a new geometry set. To some, we may appear the most boring people on earth, but in reality many will grow up to work in some of the most powerful positions on the planet. No matter what job you’re dreaming of, whether it’s as a scientist, engineer, designer or developer – don’t let anyone stop you from studying exactly what you want to do. Sex or gender should not limit your choice of career path. If you studied in a different subject previously and are wanting to enter into a new choice of career, it’s never too late. And when certain education routes get a bit pricey, there are many different ways to gain qualifications, including ones that don’t come with a price tag. As well as bursaries, scholarships and Arts Council Funding, many companies will actually offer to train people for free. On top of this there are boot camps and hundreds of online training programs and resources that can help you transition into a tech role if you don’t have the qualifications needed for a specific job. And if you’re looking to learn code, there are thousands of sites that can help you, Codecademy, HackerRank & edX are to name a few.

 

Stand your ground when it comes to your career path

Time and time again I have met with interviewers who comment on my age, refer to me as being too young to possibly have any ‘real’ industry knowledge or seem to be completely bewildered by the idea of a young women applying for a role within the tech industry. It can be hard to overcome an interview situation where you’re being made to feel about 2ft tall, just for not fitting into a stereotype, particularly if you quite clearly have skills that are being overlooked. To overcome this, confidence is key. Now it’s all very well saying this, but if you’re as anxious a person as I am, this can be quite the challenge. First rule is to have a good perception of your own skills, the abilities you have and what you can achieve. If you don’t feel confident in your own abilities, it can be hard for others to feel the same. Prove you are the right person for the role, use active language that shows off your talents instead of being passive, state direct plans you have and show just how much you can benefit their company. Be bold and never feel intimidated, no matter how terrifying the interviewer may appear.

 

Have a plan and find mentorship

I worked constantly all through my degree building up my portfolio. A good deal of free time I had was spent either applying for internships or gaining work experience. Sure, having to work for free sometimes can feel like a real pain, but if a company is offering you valuable experience, don’t turn it down – in the long run it can really pay off and looks great on your CV. Always take time to refine your skills, practice really does make perfect. Finding mentorship within a working role can also be really beneficial, so be sure to place yourself in an environment where you can be surrounded by professionals in your chosen field who are as passionate about your goals as you are. Most importantly, never give up on what it is you want to achieve. It can be hard seeing friends or colleagues achieving their goals faster than you or at different rates, but the job you’ve been waiting for could be just around the corner. Hard work always pays off, and whether it takes you 1 year, 5 years or even 10 years to reach the job you’ve always wanted, it’s always worth the wait.

 

 

Amy Louise – Web Editor, Tech Writer and Analytics Queen

@BumpCx/MoocowMedia

Freelancer @ Metro/Brighton

Source/NME/Guardian