At Moocow, we love all things WordPress. It’s free, open source, available in 69+ languages with over 50,000 plugins. I mean, what’s not to love? Over the years the popularity of WordPress has grown immensely. W3Techs reports that WordPress now powers over 30% of sites on the web. And it’s no wonder when they have such great extras on offer.
On May 27th, WordPress with be celebrating its 15th anniversary of WP’s original release, and they’re holding a worldwide party, which you’re all invited to. To get involved, check out the WordPress 15th Anniversary website and find out whether there’s a party you and your mates can tag along to nearby, and RSVP to the event.
If there isn’t, then why not get cracking at setting one up yourself? Brighton has a huge creative network when it comes to design, and whether you’re a developer, copywriter or graphic designer, we all have one thing in common – we’d all rather swap a day at the office for an afternoon spent in one of Brighton’s many beer gardens. So why not get involved and get posting about your very own WordPress Birthday Party.
You can even get yourself some special 15th anniversary WordPress swag. In tribute to the anniversary, WordPress have added a money off code CELEBRATEWP15 to get 15% off all accessories till the end of 2018. So whether you end up hosting your own WordPress party, bake a WordPress cake or even just get your hands on lots of cool new merch, make sure you get posting using the #WP15 hashtag online to help celebrate WordPress worldwide.
At Moocow, we pride ourselves on having the most up to date knowledge on the latest web news, tips and trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to develop your business.
Myths in SEO are often formed when people are not up to date with their SEO knowledge, or when businesses create SEO ‘tips’ that are a con to get you to pay out big money for techniques that don’t really matter all that much.
Since the turn of 2018, we have seen rapid changes to the way SEO works across many web design platforms. Below we’ve cleared up a few fibs you might have been told previously in regards to your website’s SEO.
Keywords do not matter as much as they used to – TRUE
There is a great deal of focus put on keywords, however they may not be as important as many think. They are useful too have but do not necessarily need to be your primary focus. It’s a case of still having them but not making them the full focus. It’s still important to use keywords in meta descriptions tag lines and titles on your web pages, however there are a ton of other important ways that can get you discovered quicker.
You can reach the number one spot for a certain keyword – FALSE, you can’t anymore
It is no longer possible to reach the number one spot for a certain keyword due to the way Google has recently changed the way their rankings work. Unless you’re a big corporation like Apple or Coca-Cola where your search results would automatically lead you to a top spot, you can no longer predict what will be at number one for a particular keyword search. You could type in ‘mobile’ into Google search one day and it come up with a bunch of info on mobile first, but the next day it could just as likely come up with a page on baby toys.
Link building is dead – FALSE, it’s more alive than ever
It’s a common misconception that link building is “dead” however this just isn’t so, and has been largely discussed by companies such as Moz and Forbes. If anything, it’s link farms that are dead. According to Moz, using anchor text and links to “topic-specific”sites will still help to attract traffic to your site. The more attention your site receives, the easier it will be for Google to rank it higher in search engine results. Working alongside other companies through social sharing can benefit your company awareness greatly also.
SEO companies can guarantee to get you #1 ranking – FALSE, no one can
Despite what many companies would like to brag, no one can guarantee this. And this is the sort of con to watch out for when looking for a company to help with your SEO. A reliable SEO company will be able to work with you to make your site consistently popular on Google and improve its rankings. This will not necessarily mean being able to achieve that number one spot. When it comes to getting help with your SEO, look for honesty over false prophecies. You don’t want to be left out of pocket and without the results you wanted to achieve in the first place.
Different pages should have different keywords – FALSE
This really isn’t necessary, as although the importance of keywords are still relevant, it’s still only a minor part of what helps rank your website. It makes sense to have your primary keyword featured across your whole site, as that’s what Google picks up and makes searches relevant to your business. You don’t need to bother creating a ton of background pages each with different keywords, as it’s likely to make your rankings more confusing.
At Moocow we make sure we’re always ahead of the game when it comes to the latest tech and web design trends. And this week we just loved finding out about Google Japan’s cute new edition to Google Street View.
Launching just over a decade ago, Google’s Street View has become a well known feature of both Google Maps and Google Earth. After its arrival in the USA in 2007, it soon spread worldwide, presenting panoramic views of streets, cities and rural landscapes from countries worldwide.
We’ve all become engrossed in the world of Google Earth at one point or another, whether it’s getting a glimpse of what it’s like to roam the paths of countries we’re yet to visit, or even just seeing what other homes and towns are like in nearby areas when planning to move (you can now even tour Disneyland from the comfort of your sofa) So it’s fair to say a reasonable amount of fun can be had with the feature.
However, in recent news, Google Japan have managed to trump all of its attributes to date – by adding a version from the viewpoint of a dog. That’s right – an adorable trio of Akita pups named Asuko, Ako and Pu. Now traditionally, Google’s Street View has been filmed using specialist cameras designed in house with images captured by car, however now it’s time for our favourite four-legged friends to take the lead.
Google’s tech team have developed a device suitable for the pups whilst out exploring, a small camera that comes attached to a soft harness the dogs can wear. A video released earlier on Google Japan’s YouTube Channel shows a guided tour led by the dogs themselves starting off in Odate City, the place of origin for the Akita dog breed.
Mapping out the city with a few of the dog’s favourite hotspots, the video takes you on a first hand doggy guide to Odate, including a stop off point to the Akita dog museum and a view of the city’s famous statue of Hachiko. You can take a look at the footage from Google Japan here!