Video marketing & the art of visual storytelling

Nowadays video is a vital part of any marketing strategy. And at Moocow, our aim is to always be ahead of the game when it comes to advertising, branding and how to successfully market your business. Below offers a quick insight into some of the techniques and styles of video top marketers are using.


360° video

360° video has most of us mind blown, with viewers being able to visually take a step into almost any landscape imaginable. Observers feel as though they are part of the experience and using video on your web page allows visitors to your site to be more interactive. When it comes to marketing, many of us find that the adverts which are most popular are those with a narrative that hit home. More and more businesses are using video as a device to create a visual storyboard that the customer can identify with. By the end of 2017, video based websites will reach as high as 80%. Google VR View is a Javascript API that allows you to upload 360° videos to your website, a handy tool if you’re wanting to give your website audience a cinematic experience of their own.



Cinemagraphs work by combining Hi-Res images with a video that loops a selected part of the image, making it animated. This makes an already eye-popping image even more magical, allowing viewers to see photographs come to life before their very eyes. These short snippets of animation are becoming increasingly popular, with many social media sites adding tools to create your own online, an example being Instagram’s Boomerang which allows you to upload and create a short repeated video clip. Marketing trends for 2017 are set to become more and more visual, with businesses wanting to create backdrops to their sites that entice and excite their audiences. Working hand in hand with the use of parallaxes and animated backgrounds, using cinemagraphs with your website could be just the thing to get your new website off the ground.



Many are divided on the opinion of GIFS as either highly entertaining or highly annoying. But which is it? Although having to scroll through meme after meme when on social media might seem like a bit of a chore, you can’t underestimate the high rate of followers and likes often associated with such trends. When used correctly GIFS and other animated photographic techniques can be the perfect way to give your website that wow factor. You can use your own images or video clips that are relevant to your products and business brand, if you’re wanting to steer clear of anything tacky. And there’s plenty of online sites that can easily assist you in making your own GIFS in as quick as 5 minutes, so it’s not a lot of time out of your day to create something that could potentially blow up on your social media sites.


Using Instagram to Boost Your Brand

Instagram – the world’s most popular photo sharing app. With 300 million monthly users, the social media site currently has a larger following than Twitter, and its followers are constantly growing. With our easy to use guide, Moocow can show you how to use Instagram to help utilise your social media skills, boost your brand and get you the followers you deserve.

A large majority of online shopping traffic occurs through social media, sites like Pinterest and Etsy have made online shopping even more popular, with buyers being drawn in by adverts and promotions that are visually exciting. Instagram is paving the way for businesses to show off their creative flair, allowing consumers to see a more personal side to how their company works, as well as showing off what their brand has to offer. Below are 5 ways you can improve your site following using Instagram.

First steps – setting up your account!

If you’re already an Instagram user, be sure to keep your personal account separate when setting up a new account for your business. This enables users to identify you and your brand as separate, and allows for any embarrassing selfies to be posted completely out of eyesight of any potential clients. Use your brand logo throughout your page and as your profile image so viewers can establish that your Instagram directly relates to your company. Make sure your bio is short and sweet, but packs a punch. There’s a million or so users out there, you want to make sure your company stands out from the crowd. Last but not least, always attach a link to your website – whenever a user views your profile, it directly boosts traffic to your site.

Make an impression

Be big, beautiful and bold! Boost your brand by using product shots that are eye catching, colour co-ordinated and fun to create. Believe it or not, certain colours are actually more of a hit than others on Instagram, with blue being one of the most desirable colour trends with followers. When creating adverts always use HI RES professional photographs, opt for a text overlay on one of Instagram’s photo editor apps to create quick and trendy ads.

Identify trends

Keep up to date with what’s hot on Instagram – which users, hashtags and themes are trending. Do your research, take a peak at your favourite brands, look into companies similar to yours and see what gets them plenty of likes. What styles of posts are popular? The main aim is to boost your brand professionally, but customers and clients want to see you have a fun side also. Outdoor shots that show your customers actively using your products are a great way to show off your adventurous side. Whether you’re having some downtime with your team, or are busy getting creative in the office, these are great opportunities to capture your company’s creative side on camera.

Get #Hashtagging

When posting your pics, pair catchy descriptions with relevant, trending hashtags. Picking a popular hashtag allows any user across the world to view your post. Use hashtags that relate to your area of business, such as company name, location, what you’re doing, and words that describe exactly what you’re posting. Research hashtags that are currently trending, be it colours, days of the week, events or features in the news, and use these to help shape the audience you want your post to reach. Use a minimum of 5 to help boost your audience range, so don’t be shy. You can even create your own hashtag relevant to your business name.


Get networking! Make sure to share on other social media platforms your company uses such as Twitter & Facebook. Encourage clients to share, like and comment on your posts, and return the favour too! Keep an eye out for new business opportunities by connecting with new users and building a rapport with relevant brands.



Why Marketing Through YouTube Can Help Boost Web Traffic and Sales

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web and marketing trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to market your business.

One of the most popular ways to help boost your brand is with the use of video content. More than 80% of all internet traffic is video, with both large and small independent businesses opting to target their audience members through channels such as YouTube. As it stands, YouTube currently has over 1 billion active users monthly, and despite the popularity of social media sites such as Facebook and Twitter, video is quickly taking the lead as an essential platform to successfully market your business on. Choosing to tackle video marketing could give you an advantage over your competitors as well as giving you a rise in your Google ranking.

Setting Up a YouTube Channel

Think of YouTube in the same way as you think of the layout of your website. Your YouTube channel represents your homepage, and the videos you add are like the pages you populate your site with. The more videos you post the more chances you will have at reaching a higher audience and potential new clients. The greater audience you achieve, the more likely you are to see positive changes to your ranking on Google. When getting started, be sure to make your videos relevant to the theme of your business and channel, ideally making each video no longer than 3 mins in length, or if necessary, stick to under 10 mins for training or ‘how to’ guides.

How Can a YouTube Channel Benefit My Business?

Wondering why you should bother? Having a YouTube channel linked to your business can benefit your company in several different ways. It can help to bring new viewers to your actual web page, help to show off your brand on a nationwide level, and even help you to make direct sales. Creating video reviews or filming ‘open box buys’ are a perfect way to generate sales by creating a link off the video directly to your site or online shop. The same as any social media platform works, the more views, likes and connections you make from posting your videos, the better ranked your channel and website will be on Google. With more and more companies making the switch to video marketing, 2018 is not the year to be camera shy!



Fancy Being a Dog For a Day? Google Japan Will Show You How

At Moocow we make sure we’re always ahead of the game when it comes to the latest tech and web design trends. And this week we just loved finding out about Google Japan’s cute new edition to Google Street View.

Launching just over a decade ago, Google’s Street View has become a well known feature of both Google Maps and Google Earth. After its arrival in the USA in 2007, it soon spread worldwide, presenting panoramic views of streets, cities and rural landscapes from countries worldwide.

We’ve all become engrossed in the world of Google Earth at one point or another, whether it’s getting a glimpse of what it’s like to roam the paths of countries we’re yet to visit, or even just seeing what other homes and towns are like in nearby areas when planning to move (you can now even tour Disneyland from the comfort of your sofa) So it’s fair to say a reasonable amount of fun can be had with the feature.

However, in recent news, Google Japan have managed to trump all of its attributes to date – by adding a version from the viewpoint of a dog. That’s right – an adorable trio of Akita pups named Asuko, Ako and Pu. Now traditionally, Google’s Street View has been filmed using specialist cameras designed in house with images captured by car, however now it’s time for our favourite four-legged friends to take the lead.

Google’s tech team have developed a device suitable for the pups whilst out exploring, a small camera that comes attached to a soft harness the dogs can wear. A video released earlier on Google Japan’s YouTube Channel shows a guided tour led by the dogs themselves starting off in Odate City, the place of origin for the Akita dog breed.

Mapping out the city with a few of the dog’s favourite hotspots, the video takes you on a first hand doggy guide to Odate, including a stop off point to the Akita dog museum and a view of the city’s famous statue of Hachiko. You can take a look at the footage from Google Japan here!