At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web and marketing trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to market your business.
One of the most popular ways to help boost your brand is with the use of video content. More than 80% of all internet traffic is video, with both large and small independent businesses opting to target their audience members through channels such as YouTube. As it stands, YouTube currently has over 1 billion active users monthly, and despite the popularity of social media sites such as Facebook and Twitter, video is quickly taking the lead as an essential platform to successfully market your business on. Choosing to tackle video marketing could give you an advantage over your competitors as well as giving you a rise in your Google ranking.
Setting Up a YouTube Channel
Think of YouTube in the same way as you think of the layout of your website. Your YouTube channel represents your homepage, and the videos you add are like the pages you populate your site with. The more videos you post the more chances you will have at reaching a higher audience and potential new clients. The greater audience you achieve, the more likely you are to see positive changes to your ranking on Google. When getting started, be sure to make your videos relevant to the theme of your business and channel, ideally making each video no longer than 3 mins in length, or if necessary, stick to under 10 mins for training or ‘how to’ guides.
How Can a YouTube Channel Benefit My Business?
Wondering why you should bother? Having a YouTube channel linked to your business can benefit your company in several different ways. It can help to bring new viewers to your actual web page, help to show off your brand on a nationwide level, and even help you to make direct sales. Creating video reviews or filming ‘open box buys’ are a perfect way to generate sales by creating a link off the video directly to your site or online shop. The same as any social media platform works, the more views, likes and connections you make from posting your videos, the better ranked your channel and website will be on Google. With more and more companies making the switch to video marketing, 2018 is not the year to be camera shy!