Nowadays video is a vital part of any marketing strategy. And at Moocow, our aim is to always be ahead of the game when it comes to advertising, branding and how to successfully market your business. Below offers a quick insight into some of the techniques and styles of video top marketers are using.
Cinemagraphs work by combining Hi-Res images with a video that loops a selected part of the image, making it animated. This makes an already eye-popping image even more magical, allowing viewers to see photographs come to life before their very eyes. These short snippets of animation are becoming increasingly popular, with many social media sites adding tools to create your own online, an example being Instagram’s Boomerang which allows you to upload and create a short repeated video clip. Marketing trends for 2017 are set to become more and more visual, with businesses wanting to create backdrops to their sites that entice and excite their audiences. Working hand in hand with the use of parallaxes and animated backgrounds, using cinemagraphs with your website could be just the thing to get your new website off the ground.
Many are divided on the opinion of GIFS as either highly entertaining or highly annoying. But which is it? Although having to scroll through meme after meme when on social media might seem like a bit of a chore, you can’t underestimate the high rate of followers and likes often associated with such trends. When used correctly GIFS and other animated photographic techniques can be the perfect way to give your website that wow factor. You can use your own images or video clips that are relevant to your products and business brand, if you’re wanting to steer clear of anything tacky. And there’s plenty of online sites that can easily assist you in making your own GIFS in as quick as 5 minutes, so it’s not a lot of time out of your day to create something that could potentially blow up on your social media sites.