trends

Video marketing & the art of visual storytelling

Posted on | by moocow

Nowadays video is a vital part of any marketing strategy. And at Moocow, our aim is to always be ahead of the game when it comes to advertising, branding and how to successfully market your business. Below offers a quick insight into some of the techniques and styles of video top marketers are using.

 

360° video

360° video has most of us mind blown, with viewers being able to visually take a step into almost any landscape imaginable. Observers feel as though they are part of the experience and using video on your web page allows visitors to your site to be more interactive. When it comes to marketing, many of us find that the adverts which are most popular are those with a narrative that hit home. More and more businesses are using video as a device to create a visual storyboard that the customer can identify with. By the end of 2017, video based websites will reach as high as 80%. Google VR View is a Javascript API that allows you to upload 360° videos to your website, a handy tool if you’re wanting to give your website audience a cinematic experience of their own.

 

Cinemagraphs

Cinemagraphs work by combining Hi-Res images with a video that loops a selected part of the image, making it animated. This makes an already eye-popping image even more magical, allowing viewers to see photographs come to life before their very eyes. These short snippets of animation are becoming increasingly popular, with many social media sites adding tools to create your own online, an example being Instagram’s Boomerang which allows you to upload and create a short repeated video clip. Marketing trends for 2017 are set to become more and more visual, with businesses wanting to create backdrops to their sites that entice and excite their audiences. Working hand in hand with the use of parallaxes and animated backgrounds, using cinemagraphs with your website could be just the thing to get your new website off the ground.

 

GIFS

Many are divided on the opinion of GIFS as either highly entertaining or highly annoying. But which is it? Although having to scroll through meme after meme when on social media might seem like a bit of a chore, you can’t underestimate the high rate of followers and likes often associated with such trends. When used correctly GIFS and other animated photographic techniques can be the perfect way to give your website that wow factor. You can use your own images or video clips that are relevant to your products and business brand, if you’re wanting to steer clear of anything tacky. And there’s plenty of online sites that can easily assist you in making your own GIFS in as quick as 5 minutes, so it’s not a lot of time out of your day to create something that could potentially blow up on your social media sites.

 

How tech and design industries are providing support during COVID-19

Posted on | by moocow

Big names in tech, design councils, universities and others alike are all coming together currently to provide phenomenal support to those working within the design and technology industry.

Whether it’s advice, social interaction or resources to help work forces and teams train, learn or continue with their work, there’s plenty of help to be found. We’ve compiled a brief list of excellent support to you as business owner, freelancers or employees within design to keep you on track and feel supported.

Design Council

The Design Council have set up ways to staying connected virtually as designers, through Zoom meetings and other virtual online community support. It has stated that it is dedicated to providing additional help to all who work within design, and the importance of keeping businesses within the industry afloat. They are a hub of information for all within design and are providing additional information for freelancers on how to support themselves currently.

Arts Council England

As a feature of Arts Council England’s Digital Culture Network, any business or worker within the creative industry sector can contact the network’s Tech Champions for advice and help on enhancing their digital skills. It’s also planned that there will be continuing free resources and webinars available additionally too.

Zira

Zira has set up a free and easy to access tool called Bounce Back to help employees who are unable to continue their normal work due to COVID-19. The program chiefly shows users how to steer themselves around the issues of losing work load, being furloughed or work opportunities ending. It also doubles up as a community for users to keep in touch with former employers, and has a “job marketplace.”

Universities, Shaw Academy and Future Learn

Universities and other academic facilities are offering free courses, diplomas and training on a huge variety of subject areas. Many of these courses would originally come with quite a large price tag but have been deducted to offer support to others during the pandemic. Courses and training is available over a period of weeks online, and have many subjects relating to tech and design such as graphic design, social media and viral marketing, photoshop skills, business and management.

Survey Monkey

Survey Monkey has set up specialised survey templates for teams and work forces to use to supply support to those whose work schedules have changed, are working from home or are continuing as key workers. They can help to enable productivity, check on employee well-being or keep teams up to date on projects.

The Dots

The Dots have created a specialist ‘Ask The Community’ forum in support of the COVID-19 pandemic. It offers answers and support on questions relating to freelance work, working from home, sharing worries, tips and advice. There’s also areas to arrange opportunities for work and collaboration between others, allowing you to connect and network with new businesses or other creative workers.

 

5 Simple, Easy-to-Use Design Tools

Posted on | by moocow

Keep your business and work up to date, despite the Lockdown, with our top listed design tools to keep you busy working from home. Our team remains committed to providing you the best online advice, keeping you up to date on all the latest tech news, with recommendations for resources and tools that can be implemented working away from the office.

Calcolor

Calcolor is a handy, and easy to use tool that offers an insight into colour range, and exploring your colour palette. It’s great if you want to try out various colour schemes and styles for your brand, logo or website. It also teaches you more about colour HEX codes, that funny format that you’ll come across resembling numbers and a hashtag.

Snack This

Snack This is a nifty tool that allows you to create text GIFs quickly, which is great for putting together social media posts or drawing attention to a new product online. There are a range of styles, fonts and backgrounds to choose from and is a speedy way of getting colourful, animated text for an online post.

Motion

Motion is a Scalable Vector Graphics (SVG) editor that’s easy to grasp and can be handily downloaded onto either Mac or Windows. There’s plenty of pre-made icons that can be altered and adjusted to suit the aim of your project.

Pixlr

An online photo editor that’s free to use and doesn’t involve a download. You can use this site anytime you pop online for quick image editing and touch ups. It’s equipped with all your general editing tools, and has options for creating fonts, logos, borders and backgrounds. A brilliant and cost effective alternative that will get the job done quickly too. You can download any images you create in various formats or upload online too.

LogoMaker

Grants you access to a variety of backgrounds, stickers and shapes with professional photo editing features including colour, hue, curve, image resizing and 3D rotation. Allows you to create designs not just for logos, but for posters, newsletters and brochures or even social media ads.

Our Best Web Design Blogs & Free Tech Courses to Tide You Over

Posted on | by moocow

Companies across the UK are set to face dramatic changes in the way day-to-day business operates during the Coronavirus outbreak, our own team at Moocow included. During this time, we remain committed to providing you the best online advice, keeping you up to date on all the latest tech news, with recommendations for resources and tools that can be implemented from home.

First up, we’ve compiled a top ten list of what we believe are some of the best web design blogs on the internet, packed full of helpful tips, tutorials and freebies to get you going in all areas of design.

The Moz Blog

Founded originally by Rand Fishkin, The Moz Blog is one of the most popular blogs in the world of web design. The site offers leading advice on improving your website and design, up to date knowledge on the latest SEO advice, and insights into producing outstanding content using successful web marketing. The Moz team have also announced that during the COVID-19, their Moz academy will be free for all, offering access to over a dozen essential courses and training.

https://moz.com/blog/moz-academy-free

Design Bombs

An online magazine packed full with in-depth articles on coding, design and general web news. The site also offers design freebies, including icons and WordPress Plugins and Themes, helping you to get the most out of your website. Subscribe to their site and you’ll have access to a bunch of handy online tools.

Backlinko

Named by Forbes magazine as one of the best places for “next-level SEO training”and advice, the Backlinko blog offers you articles and tips on SEO and achieving higher rankings and traffic to your site. Formed by SEO expert Brian Dean, this blog is the go to place for SEO tips.

Vandelay Design

A blog dedicated to providing tips and tutorials for all your design needs. From coding and UX, to business marketing, blog design or photoshop skills, the site is filled with detailed insights on all design processes, offering extra tools, services and WordPress themes too.

WPKube

A blog dedicated to all your WordPress needs! WPKube is the best site for all your WordPress queries, the blog comes with how-to guides, tips and extras including WP themes, modifications and plugins as well as all the latest news keeping you up to date with what WordPress has to offer.

CSS Tricks

Created to offer advice for both amateur and professional designers and developers, this blog includes helpful hints and technique tips for using CSS, including code snippets and tutorials. As well as this, there’s a forum you can join to ask the coding community for extra help.

SitePoint

A great tech blog for anyone wanting to get hands on knowledge and experience with learning to code, using HTML5/CSS, JavaScript, or PHP. With courses and guides ranging from mobile app development to responsive design, it’s a great site with easy, learn-able advice and access to a wide community of coders.

Tuts Plus

The Envatotuts+ blog filled with courses and in-depth guides on coding, web design, photography, video, business, 3d graphics and game development. Includes access to lots of freebies, a forum you can access through the blog and really useful activities getting you equipped in all areas of design.

Hongkiat

A great design blog for designers and bloggers of all kinds, offering web design and photographic inspiration, useful tools and tips to get your knowledge up to date, including guides on using social media to market your business and getting jobs within the tech industry.

1st Web Designer

A leading UK blog focusing on UX design, typography, WordPress, JavaScript, and CSS. Great for seeing what’s trending in web design and getting you the low down on all the latest tools and design inspiration.

 

How to Create Great Video Marketing Content on a Budget

Posted on | by moocow

Video marketing is a key part of any successful ad campaign. When you’re scrolling through content online, the competition is tough, and what sets businesses and brands apart from one another is their ability to stand out visually. Our team at Moocow constantly strive to be at the top of the ladder when it comes to web design, branding and how to successfully market your business.

Video is the king of content, with visual marketing being one of the single best ways to generate a greater audience to your site or brand. More than 80% of all internet traffic is video, with both national and small independent businesses opting to target their audience through video content on their websites and social media.

For many however, the idea of creating striking video imagery or cleverly put-together filmmaking is either not their strong suit, or perhaps do not feel they have the budget to expand. This is where a great new video editing platform can help.

Veed offers amazing features and tools to allow you to design fresh and unique video content, marketable to your own brand and style. Signing up allows you access to tutorials and support to help grow site conversions and followers, a creative space to store all your files, images and other online content, and offers simple and easy to use interfaces and editing tools to get your videos just how you want them. Packages vary in price, but include low cost and free options also!

If Veed’s not for you, there are several other online editing platforms available, so why not browse and take your pick? The take home here is that, whatever option you choose, be sure to make video content a centre part of your marketing strategy, and there are options out there to suit any business size or budget.

 

Moocow Media Oasis Project

Why Choosing Smaller Businesses and Going Local Can Get You the Best Results

Posted on | by moocow

We love working and supporting local companies in Brighton, Hove and Sussex. Since opening our doors in 2006, we have been working hard growing and developing our client base & expertise, offering a dynamic blend of creative thinking, experience and technical know-how. We are proud to be able to represent so many of the fantastic businesses local to Brighton and we’re firm believers that going local gets you the best results.

When it comes to picking a company to work alongside to help build and grow your business, whether it’s help with web design, branding or SEO, – why waste money working with a big corporation that creates work that’s impersonal and sees you as just another client on the list? There are several reasons why we believe you should go local when thinking of a company to work with.

To start with, communication is a crucial factor for developing work that’s exactly what you want. We work closely with our clients, ensuring that their interests are heard. Any queries or issues are dealt with promptly and our designers are on hand to speak with you immediately instead of greeting you with a voicemail. Building a relationship between yourself and the designer helps establish what you are looking for and achieves more accurate results.

It also makes exploring previous work and portfolios simpler, when other local businesses have worked side by side. Networking locally can be extremely beneficial to your business, and affiliate marketing can help both businesses with recommendations and creating a platform for small businesses to collaborate and make a name for themselves.

Price wise, going local is far more economical, as prices are usually much for cost effective and you end up getting far more for your money with a smaller business. All in all, we believe there are plenty of upsides to staying local, and if you’re still not convinced – let us help prove it to you. If you have a project you’re looking to get started on, get in touch and we’ll see how we can help your business grow.

Our Top 5 Web Design and Marketing Podcasts

Posted on | by moocow

We’ve researched the very best in web design and marketing podcasts to help you expand and develop your knowledge on all things relating to business, branding and design. And what better way to stay up to date on new developments and latest trends than easy to listen to podcasts that you can catch up on whilst travelling from work or from the comfort of your own home.

 

Shop Talk Show

Presented by Web Developers Dave Rupert and Chris Coyier, the Shop Talk podcast deliberates over various aspects of web editing and design, with handy tools and tips and advice on accessibility. Their live recordings have amassed followers of over 12K and are a great guide for those whose knowledge ranges from beginner to those already proficient.

Overtime

Overtime is Dribble’s own creative design podcast with interchanging hosts and topics focusing on branding, design and illustration. You’ll be treated to interviews with leading design directors and entrepreneurs, exploring themes in a fun, relaxed but informative way. Whether it’s general news and trends or more direct, specialist advice, the podcast makes for a great listen.

Let’s Talk Branding

The title here kind of gives this podcast away. Hosted by brand designer and strategist Stef Hamerlinck, the podcast takes an in-depth look at all aspects of branding, with interviews from industry leaders discussing the fundamentals of design strategies and branding for business. The site offers a large archive of expert advice that’s a must have for any business.

Edge of the Web

Aptly named “an SEO podcast for today’s digital marketer”, Edge of the Web is a brilliant podcast debating the ins and outs of digital marketing, SEO, and social media. SEO is often a tricky area for businesses surrounded by plenty of myths in regards to how it actually all works, so it’s at the top of our list for important podcasts to follow.

The Businessology Show

A focused business podcast covering marketing, development and design. Hosted by Jason M. Blumer, the CEO of Thriveal CPA Network, you can get up to scratch on great ideas for project management, business strategies, and advice for working within different markets and adapting to your work to different environments.

 

Improving Website Click Through Rates and Conversions with CTAs

Posted on | by moocow

It’s the start of a brand new decade, and although New Year’s resolutions are often an unwelcome concern for all, perhaps this year we can focus on resolutions to help improve our businesses, instead of being critical of ourselves! New year, new website? And if you’re not looking to break the budget and are simply after some simple tips and techniques to help get your website up to scratch, then we can offer some leading advice.

For businesses of all industries and sizes, click through rates and site conversions are vital aspects to ensure the success of a sales product online or directing new customers to your company, website or social media page. CTAs (call to action) are a steadfast way of boosting both, and can be established through straightforward changes to your website copy and design.

The style and structure of your CTA’s can have a huge impact on how well they do. From our own analytical research from previous client websites, we can say that button-based CTAs improved click through rates by 40% at its lowest rate, and up to 90% with a combination of strategic copy and placement relevant to their branding.

A Call To Action is pretty much exactly what it says it is, it’s a call to your customers to take an action on your web page and send them in the direction of a particular product, page or area of information. CTA’s need to stand out, and they should be clearly placed on primary pages on your website, avoiding out of site areas such as footers. Make CTAs bold in colour, with colour schemes that match or compliment your own marketing style, brand or logo.

Just because they need to be kept simple and short doesn’t mean they can’t be creative. Use text that’s clever, funny or personal to your business style and remember to use a variety of “action words”. You want to make your audience do the task you want them to, but you don’t have to use the same basic words over and over, mix it up! CTAs also work even better when there’s an incentive or offer involved so be sure to include this as and when you can. It may not seem much, but with our help and a few simple tips, you can look forward to that long awaited boost in customers to your site and a surge in clicks and sales.

 

All I want for Christmas is the 2019 End of Year Designer’s Toolkit

Posted on | by moocow

What better Christmas present can we offer you at Moocow than tips and tools to get your company up to scratch with the latest design software and technology know-how.

We’ve made it through 2019 and are soon to see in the New Year, but not before UX Tool’s end of the year Designer Toolkit Survey, comprising a breakdown of the greatest design tools and programs over the past year that designers have used worldwide. From the best in brainstorming, userflow, sitemapping and UI design, we’ll be sharing the top 7 platforms for seeing through your project from start to finish.

Sketch has been coming up top in everything, and is the highest ranked tool on this year’s survey for brainstorming, userflow and sitemapping, wireframing and UI design. It really is an all-rounder, and is a really clever tool to implement across all areas of a project.

Figma was another top choice, with its powerful design features it was another most used product for brainstorming, wireframing and implementing top quality UI design.

Whimsical was program of choice for userflow and sitemap tools, offering a range of practical and helpful collaborative flowcharts, mind maps, wireframes and sticky notes to assist in the demonstration and presentation of your project or business.

Adobe XD was another favourite for UI design. A powerful tool that can support in the production and planning of user friendly designs for websites, mobile apps, voice interfaces and more.

InVision Studio has been another strong contender for this year’s top spots. Self-proclaimed as “The World’s Most Powerful Screen Design Tool”, the clever collaborative design platform has in-depth prototyping and vector-based drawing capacities.

Draw.io has been listed as another of the highest ranked platforms for userflow and sitemapping. Although it may seem a bit on the basic side, it’s actually a very nifty and free online diagram software for creating flowcharts, process diagrams and network diagrams amongst many more.

Last but not least is Zeplin, for all your hand-off design needs. Zeplin acts as the perfect addition to help hand-off your designs and style guides with accurate specs, code snippets and assets.

We hope this acts as a perfect stocking filler for all the design geeks out there this festive season. Season’s Greetings and a very Happy Christmas from all of the team at Moocow Media!

 

The Internet Turned 50, But How Did it All Begin?

Posted on | by moocow

As 2019 draws to a close, we look back on the 50th anniversary of the creation of the Internet, and how technology has advanced ahead of 2020.

The creation of the internet occurred in 1969, originally under the name ARPANET through experiments performed by scientists from UCLA, MIT and Imperial College London. The “founding fathers” of the Internet are largely recognised as MIT Engineer and Office Director at the Advanced Research Projects Agency, Lawrence Roberts, packet Switching creators Paul Baran, Donald Davies and Computer Scientist and UCLA Professor, Leonard Kleinrock. Roberts was the leader of the team, with the project’s creation originally devised for the United States Department of Defense.

The very first “host to host” ARPANET connection was made at 10.30pm on 29th October 1969 between UCLA and the Stanford Research Institute, which are over 300 miles apart.

The details of the night’s events have since been described in a UCLA article.

“SRI (Stanford Research Institute) programmer Bill Duvall, and UCLA student programmer Charley Kline were responsible for the first connection. Kline connected from UCLA’s SDS Sigma 7 Host computer (in Boelter Hall room 3420) to the Stanford Research Institute’s SDS 940 Host computer. Kline typed the command “login,” but initially the SDS 940 crashed. About an hour later, after Duvall adjusted parameters on the SDS 940, Kline tried again and successfully logged in to the SDS 940. Hence, the first two characters successfully transmitted over the ARPANET were lo.”

The first permanent ARPANET link and network was later secured in the following months prior to Christmas that year. “Internet pioneers” Bob Kahn and Vince Cerf went on to develop it into what we now refer to as the internet, however it would be another 20 years before the development of the World Wide Web and internet browsers. English scientist and Oxford graduate Tim Berners-Lee created both whilst working for the European Organization for Nuclear Research (CERN) in Switzerland between 1989 and 1990.

You may be surprised to think that so many years have gone by when it seems like only yesterday to many, it was an era before Apple was King, but for some, our age of great technology is all they’ve known. And since the 1990’s the speed of technological developments have only increased. Today things are very different, we now have easy access to PCs, laptops and smartphones, fibre-optic broadband is practically in every house, and we’ve had major developments in web design and social networking from the creation of open-source software, graphic user interfaces, Google, Facebook, Twitter and Instagram.