Improving Website Click Through Rates and Conversions with CTAs

It’s the start of a brand new decade, and although New Year’s resolutions are often an unwelcome concern for all, perhaps this year we can focus on resolutions to help improve our businesses, instead of being critical of ourselves! New year, new website? And if you’re not looking to break the budget and are simply after some simple tips and techniques to help get your website up to scratch, then we can offer some leading advice. 

For businesses of all industries and sizes, click through rates and site conversions are vital aspects to ensure the success of a sales product online or directing new customers to your company, website or social media page. CTAs (call to action) are a steadfast way of boosting both, and can be established through straightforward changes to your website copy and design. 

The style and structure of your CTA’s can have a huge impact on how well they do. From our own analytical research from previous client websites, we can say that button-based CTAs improved click through rates by 40% at its lowest rate, and up to 90% with a combination of strategic copy and placement relevant to their branding. 

A Call To Action is pretty much exactly what it says it is, it’s a call to your customers to take an action on your web page and send them in the direction of a particular product, page or area of information. CTA’s need to stand out, and they should be clearly placed on primary pages on your website, avoiding out of site areas such as footers. Make CTAs bold in colour, with colour schemes that match or compliment your own marketing style, brand or logo.

Just because they need to be kept simple and short doesn’t mean they can’t be creative. Use text that’s clever, funny or personal to your business style and remember to use a variety of “action words”. You want to make your audience do the task you want them to, but you don’t have to use the same basic words over and over, mix it up! CTAs also work even better when there’s an incentive or offer involved so be sure to include this as and when you can. It may not seem much, but with our help and a few simple tips, you can look forward to that long awaited boost in customers to your site and a surge in clicks and sales.

 

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