10 Free WordPress Marketing Plug-ins That Are A Must Have For Your Business

At Moocow we’re all about knowing what’s best for your business, whether it’s design, branding, SEO or marketing. And when it comes to getting you your perfect website, we know exactly how to get you there. We’re huge advocates of WordPress, and we believe they have the tools to really launch your brand towards profit. Below is a list of 10 of the best WordPress marketing plug-ins that are a must have for your business site.

With WordPress you can take away the hassle of creating lengthy marketing plans, by using their plug-ins to create new strategies and interact with others at the press of a button. They’re ideal whether you’re a small, local business or a nationwide company and there’s plenty to choose from. We’ve narrowed down what we think will help you the most.

Jetpack

Great design, marketing and security features. Comes with customisation tools, mobile integration and options to edit CSS. You can also access SEO and Ad tools, and monitor your stats and statistics to see how well your site is performing. There’s also security extras for spam and malware protection.

Yoast

The number 1 plug-in for SEO, Yoast gives you complete power over how you use and access site breadcrumbs, with great tips and templates for title and meta descriptions which you can edit and alter for better branding and snippets in Google and other search engines.

WooCommerce

An open source e-commerce plug-in for WordPress, WooCommerce lets you sell both physical and digital products online, with ease to use shipping and payment options including BACS and PayPal. Adaptable for both developers and beginners, it’s perfect for store owners, whether your business is large, small, local or worldwide.

WPReview

This little plugin helps you create reviews or testimonials with ease, without any problems loading your page or alterations to site speed. You can create reviews with a choice of using stars, percentage or a point rating. It also includes support for translation, WPMU, Google rich snippets and unlimited colours.

Google XML SiteMaps

Rated as the best ever WordPress plug-in, Google XML SiteMaps helps improve SEO and allows search engines including Google, Bing and Yahoo to index you site more clearly. This makes sure your business is on the map when it comes to web traffic and will help move you up in search rankings.

Editorial Calendar

If you need a bit of help getting yourself organised when it comes to posts and marketing, the Editorial Calendar is a handy extra. You can create helpful schedules for when you want your posts to be published, with easy to use drag and drop features and an easily visible calendar to help you keep track.

W3 Total Cache

This plug-in aids website performance and boosts download times through content delivery network (CDN) integration and is recommended by web developers and web designers worldwide. It vastly improves conversion rates, and in turn helps boost your rankings on Google

Google Analytics by MonsterInsights

If you’re wanting to link your WordPress site to Google Analytics to manage site conversions, this plug-in by MonsterInsights is the way to go. It shows you stats, site performance and how easy people are accessing your webpage and products. You can access the Google Analytics dashboard inside your WordPress dashboard also.

Envira Gallery

Envira is a “drag and drop” photo gallery plug-in, great for sites that are using a lot of hi-def photography or product images. Envira will ensure your images will look great on all devices whether it desktop, mobile or tablet. There’s also great options for watermarking your work, creating video and slideshow galleries and linking with social media platforms.

Popups by OptinMonster

OptinMonster helps you grow your email list and get more subscribers with pop-up opt-in forms, templates and email marketing services. Take your pick from forms, floating bars, slide-ins, sidebars and more, this nifty plug-in is compatible and works alongside many popular email marketing sites including Mailchimp, Aweber, MailPoet and many more.

 

3 Crucial Ways Your Social Media Impacts Your SEO

At Moocow, we’re constantly striving to make sure we’re ahead of the game when it comes to having the most up to date knowledge on the latest tech trends and SEO advice. When it comes to SEO, businesses and marketers alike can benefit from knowing the relationship between SEO and social media. Increased web traffic from social sites such as Twitter and Facebook can all have an influence on how well your site appears in search engines. It can also impact how social media profiles stand out in Google. Take a look at our tips to help enhance your social media to help boost your SEO.

Your followers
It’s no secret that the more of a following you have, the larger an audience you can reach, however if you’re starting off small you shouldn’t let it panic you. Building up a genuine following comes with patience, but it always pays off. Organic followers are far better than paying for fake ones. Make sure your thread is packed full of content that’s informative, run and relatable and feel free to throw in a few discounts and offers here and there. This will help to grow your following naturally, and the more info you post leading back to your website, the more of an increase in traffic you’ll find. If you’re willing to fork out, use promotions like Facebook Targeting or Twitter Ads instead of outsider brands claiming they’ll get you 5,000 followers for a fiver (they won’t)

Your content
Make sure you are posting things relevant to your brand and just any old thing that’s trending on Twitter. Your followers follow you for one reason only – they’re interested in your brand. If you start posting off topic, you may find yourself losing out on followers. Keep it topical, you can still use themes that are trending but make sure you relate it back to your brand. Videos, GIFs and memes are all great visual ways to get your audience interested, and they don’t need to be tacky just because it’s a GIF, you can get making your own easily online. Remember not to overdo it with the sales talk too, obviously you want to make sales, but you don’t want to bombard your audience with nothing but ads.

Your link building
Social media is a great way to stay connected with others, you can link others to
your sites, get your content shared, and help boost each others posts. Guest blogs or social media takeovers are a great way to boost your brand to a larger following. You can also join in with group Twitter chats by adding a particular group hashtag to get your posts re-tweeted and talked about. When posting blogs, adverts or any other form of media, always remember to include a link to your site, products or another related external source. Branching out to profiles with a nationwide following can be great, but don’t forget to go local too, supporting and sharing with local companies can attract both attention and new clients if you’re working together within a local area.

 

GDPR and The Launch of WordPress 4.9.6

At Moocow we’re all about knowing what’s best for your business, whether it’s trending tech news, the latest updates, design tips or marketing tactics. And when it comes to getting you your perfect website, we pride ourselves on making sites that are both manageable and secure.

Following the launch of the European Union’s General Data Protection Regulation laws (GDPR) which began May 25, WordPress have made some important updates to privacy and maintenance options for site users. GDPR requires businesses or web page owners to be clear and upfront about how they’re using, collecting or sharing your personal data. It also means users have more choice and control over how their data is stored and shared.

Due to this, WordPress have decided to release WordPress 4.9.6 – the Privacy and Maintenance release. Features that can be found within the update include automatic changes to the comments section where users will be given options to whether their details will be saved on the browser. You can now also create a privacy policy page using a new default menu feature on the WordPress dashboard.

Although allowing for a speedier process, WordPress still recommends to add the privacy policy manually to the footer on each page of your website also. Webpage owners can also export or erase a clients data and send automatic requests asking for permission via email. WordPress have also created a handbook that guides you through privacy policies when using plug-ins which you can learn more about here.

95 other updates and modifications have been included in WordPress 4.9.6. including:

  • Mine” included as a filter in the media library.

  • When displayed in admin, plugin-ins will now show the minimal PHP version required.

  • New PHP polyfills for forwards-compatibility and proper variable validation have been added.

  • TinyMCE updated to newest version (4.7.11).

Take a look at the WordPress site here to read up on the more in depth details on all the updates included.

 

Get the Party Started and Celebrate the WordPress 15th Anniversary on May 27th

At Moocow, we love all things WordPress. It’s free, open source, available in 69+ languages with over 50,000 plugins. I mean, what’s not to love? Over the years the popularity of WordPress has grown immensely. W3Techs reports that WordPress now powers over 30% of sites on the web. And it’s no wonder when they have such great extras on offer.

On May 27th, WordPress with be celebrating its 15th anniversary of WP’s original release, and they’re holding a worldwide party, which you’re all invited to. To get involved, check out the WordPress 15th Anniversary website and find out whether there’s a party you and your mates can tag along to nearby, and RSVP to the event.

If there isn’t, then why not get cracking at setting one up yourself? Brighton has a huge creative network when it comes to design, and whether you’re a developer, copywriter or graphic designer, we all have one thing in common – we’d all rather swap a day at the office for an afternoon spent in one of Brighton’s many beer gardens. So why not get involved and get posting about your very own WordPress Birthday Party.

You can even get yourself some special 15th anniversary WordPress swag. In tribute to the anniversary, WordPress have added a money off code CELEBRATEWP15 to get 15% off all accessories till the end of 2018. So whether you end up hosting your own WordPress party, bake a WordPress cake or even just get your hands on lots of cool new merch, make sure you get posting using the #WP15 hashtag online to help celebrate WordPress worldwide.

 

7 Reasons Why You Should Choose WordPress to Host Your Website

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web developments and web design trends. Our job is to seek out the best in high quality web hosting, security and SEO awareness. When it comes to choosing a platform for your hosting, WordPress ranks higher than any other hosting service. Below are our 7 reasons why WordPress is top of the leaderboard.

Deciding on a platform to host your website is one of the first points to consider when getting started in creating a new or updated site. The platform we think ranks above all the rest is WordPress. This open-source CMS works as an ideal model for creating a wide variety of sites for both small and large businesses, ranging from e-commerce to blog based designs. Still not convinced? Well here’s our reasons why…

It’s popular

WordPress sites account for over 25% of sites on the web, with 1.1 million new domains being created every 6 months. The incredibly popular platform is even available in 62 different languages, making it accessible to businesses worldwide.

It’s beginner friendly

WordPress is easy to use, even if you haven’t had much experience. It allows you to add pages, blog posts, text and widgets at the click of a button. Even if your site is being professionally designed, it will be easy for you to make additional changes or touch ups yourself.

You’ve got access to tons of Themes and Plug-ins

WordPress guarantees access to a huge variety of themes and plug-ins compared to other sites. No matter what your business or blog, they have themes to suit all. From Jetpack, Yoast, Revslider to Woocommerce and Mailchimp, there are so many options to help improve your site.

It’s highly secure

WordPress core software is highly protected and comes with access to great plug-ins such as Wordfence to give you extra defences alongside firewall and malware scans. WordPress also offer plenty of guides and tips to keep you secure savvy.

It will improves your rankings

WordPress genuinely has the ability to help you rank higher in search engines. “WordPress” is searched 2,740,000 times every month, making it one of the highest searched keywords on Google. And WordPress has plenty of great SEO plug-ins and built-in features to optimize each page on your website.

It’s known for its great support

Need help? WordPress has a great technical support team on hand to help with any customer queries you may have. Their engineers offer first rate customer support and quick fixes to any technical issues, and you can access their support services easily online.

No.1 for media

If you’re wanting a website that can handle a multitude of different media content, WordPress handles images, audio, video and plenty more with ease, making it simple to upload and insert content when writing a post or a page.

SEO Tips and Trends for 2018

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest tech trends and web design news. With 2017 over, it’s time to take stock on what we’ve learnt over the past year and get ready for what the new year has in store for the world of SEO. Take a look at our advice below and get ahead of the game with essential SEO tips and trends for 2018.

Voice Search

Voice search is becoming increasingly popular with a surge in voice search and smart speaker sales. Both Amazon Echo and Google Home have become household favourites. Marketers feel voice search has a higher ability to analyse what shoppers are looking for specifically when compared with traditional search options.

Keyword Planning

When it comes to keyword planning it can be hard to get accurate advice without paying for help such as through Google Analytics Keyword Planner. Up your game when choosing good keywords by using free tools such as Moz’s Keyword Explorer tool. This can help you to get accurate information that can rank the best keywords to target relevant to your business.

Optimising Titles and Meta Descriptions

You can optimise Titles and Meta Descriptions on your web pages by ensuring things such as correct word length, correct keyword usage and making sure your keywords are featured in your tags and URL. This way they are more likely to rank higher in search engine results.

Keep Up To Date

Be sure to keep social media channels up to date and produce and publish new content weekly. Make sure content is of your best quality, is descriptive but gets the point across easily, and is enjoyable for your audience to read. Be sure to use relevant keywords and use both external and internal links to relevant content.

Link Building

Link building, when used correctly and adheres to a specific budget, can be extremely beneficial to SEO. Networking with other companies can be extremely beneficial to landing you “guest spots” or social media takeovers on as many public and published sites as possible.

Web Design Trends for 2018

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest tech trends and web design news. With 2017 over, it’s time to take stock on what we’ve learnt over the past year and get ready for what the new year has in store for the world of web design. Take a look at our advice below and get ahead of the game with essential design tips and trends for 2018.

 

Mobile First

Over the last year we’ve focused a lot on the importance of making sure your website is mobile first. And with m-commerce transforming and developing daily, making sure your site is mobile first is vital for the successful functioning of your business and web page. Mobile transactions are set to rocket in 2018, with a vast majority of orders already being made from mobile devices accessing your website. So if you’re still yet to update your site to mobile first, make this your new year’s resolution. Making sure your mobile site is responsive and easy to use is a top priority, otherwise you risk putting off customers from purchasing online.

 

Bold Colour Palettes

Each new year companies will always find a way to market a product as bigger, better and brighter – and it’s no different for web design. When it comes to planning your website, dare to be different, aim to create a site that’s vibrant, bold and colourful. Be creative but clever, customers don’t want to be left with a headache when shopping from your site. Make it fun and quirky, carefully selecting a colour palette that works with your business and brand. Less is more when it comes to sleek and sophisticated, so stand-out with large typography, geometric fonts and minimalist layouts.

 

Motion Animation & Video Marketing

Video marketing is booming, and incorporating animation or video into your web site design is becoming increasingly popular. People want to look at things they find visually exciting or pleasing and using imagery makes it easier to access information about your company. Whether it’s short video clips, gifs or cinemagraphs, adding animation to your site will no doubt create a surge in audience interaction. Many best-selling websites are adding videos or slideshows to their homepage, a more and more favoured tactic for creating customer interest. Text based gifs make written information more eye catching, promoting brand awareness whilst showing you have a fun side.

 

Voice Search

The concept of voice search is a simple one. It allows users to talk straight to their desktop or mobile device and command search options, the same as typing a request into a search engine, except it’s powered by speech. Voice search is starting to compete with traditional search engines. ‘Virtual assistants’ like Cortana, Siri, and Amazon’s Alexa all use direct speech to access search information.. Although met with mixed responses by some, the popularity of using voice searches is rapidly growing, so it would be foolish to not take certain steps and considerations into whether this could be a beneficial change to the way your website is run. It’s still worth a read up even if it’s perhaps a bit too futuristic for your liking.

 

Personalised Content

Make sure your content represents the mission of your company and targets your audience, not your personal preferences. Write content that your audience can relate to and feels comfortable with and is easy to understand. Reviews and testimonials from clients are a great thing to feature on your website, and is becoming increasingly popular. This helps new customers see that you are a service that is trusted and relied upon. If you’re using images or videos on your site, it can be a good idea to create your own – whether that’s product shots, background images or a look into how your business is run. Not everyone has the skills of a professional photographer and hiring one can be pricey so it’s not the end of the world if you can’t. But try not to make your images too generic and stock like if you want your website to stand out.

Auto-Create Code Snippets with Ease Using WordPress Hasty

At Moocow, we pride ourselves on having the most up to date knowledge on the latest web news. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to develop your business.

When it comes to WordPress, working with WP code snippets often proves tricky for developers and designers. Having to edit and add code from different programs using copy-paste actions is an infuriating task, whether it’s custom taxonomies you’re using or WP_Query loops.

WordPress have obviously decided to take these issues on board and have created an app that answers all your code snippet prayers. The WP Hasty app is the easiest way to create top-quality custom code for your WordPress sites. It’s super fast, so it saves both time and effort when jumping between projects, and not only that – it’s free.

The app allows you to create code snippets by simply clicking a category button, offering 9 different code generators for frequently used WP snippets. More are set to be released this November.

 

 

All adhere to the correct WP themes and plug-ins coding standards, literally allowing you to just copy and paste the code snippets. The generator interface loads onto a new tab, detailing custom settings for whichever area chosen. Your code output will remain on the page you are already on inside a small text editor interface, so the only work you have to do is copy and paste your codes into the chosen theme for your project.

 

Overcoming the Challenges Women Face Whilst Working in Technology

Being a women that works in tech is a constant challenge. I’ve faced plenty of obstacles that have been thrown in my direction, just to work in an industry that is predominantly male-orientated. But why should this be so? With statistics showing women are outperforming men in nearly all sectors in the tech field, why should we be constantly put off from studying in an area we undoubtedly excel in? Deloitte recently released figures stating that as many as 70 per cent of women in the UK with a Science,Technology, Engineering or Mathematics (STEM) qualification aren’t currently working in their chosen industry. This is a reality that just should not be so, and so much of the hard work young women have put into their employment or education is being wasted.

Unlike many, I’ve been determined enough to not let these predictions get in my way, and have spent the last few years taking on the tech industry myself. At 22, I started my degree. Beginning later than most, I’d spent some time debating the type of career I was interested in. Having studied in English, Chemistry, Biology and Art and Design, I opted for a BA Hons Degree in Creative Media Practice & Journalism. Despite a lot of thought going into my degree choice, throughout the entire process I was constantly being told I would not make it in this industry, that my degree was pointless and I would be lost in a sea of unemployed graduates once finished with my finals. Yet at age 26, I’ve been lucky enough to pull through with an upper second class degree, a longstanding portfolio and jobs in my chosen industry before officially graduating.

With men accounting for such a large percentage of jobs in the tech industry, it can be tricky competing for the same role, despite some of the most famous leaders in technology being female. The list of women who have braved the odds to succeed within technology is lengthy. From Ada Lovelace – a mathematician regarded by some as the first ever computer programmer, to Mary Lou Jepsen – NASA fellow, founder of Pixel Oi and Director of Engineering at Facebook Occulus VR, to Virginia Rometty – the CEO of IBM who started work as an engineer aged just 24, and was recently voted the most powerful woman in business by Fortune Magazine.

Yet despite such success, women seem to be constantly pushed into being put off from obtaining jobs within the technology industry. Statistically the proportion of girls opting to continue subjects such as Mathematics, Science or Engineering into A Level or Degree Level is far less than boys, with only 7% of girls choosing to study A Levels in these subject areas within the last few years. Shedding light on such issues will hopefully allow changes to be made for the future, and as a woman currently working in tech, I’ve pieced together a few tips for those potentially considering going into a career in the technology industry, in the hope that you can overcome some of the challenges many will face.

 

Don’t be put off choosing scientific subjects at college

If you’re like me, you probably spent most of your childhood with your nose buried deep inside a book, concocting science experiments, blowing up bicarbonate volcanoes at the bottom of the garden, or getting excited over your parents getting you a new geometry set. To some, we may appear the most boring people on earth, but in reality many will grow up to work in some of the most powerful positions on the planet. No matter what job you’re dreaming of, whether it’s as a scientist, engineer, designer or developer – don’t let anyone stop you from studying exactly what you want to do. Sex or gender should not limit your choice of career path. If you studied in a different subject previously and are wanting to enter into a new choice of career, it’s never too late. And when certain education routes get a bit pricey, there are many different ways to gain qualifications, including ones that don’t come with a price tag. As well as bursaries, scholarships and Arts Council Funding, many companies will actually offer to train people for free. On top of this there are boot camps and hundreds of online training programs and resources that can help you transition into a tech role if you don’t have the qualifications needed for a specific job. And if you’re looking to learn code, there are thousands of sites that can help you, Codecademy, HackerRank & edX are to name a few.

 

Stand your ground when it comes to your career path

Time and time again I have met with interviewers who comment on my age, refer to me as being too young to possibly have any ‘real’ industry knowledge or seem to be completely bewildered by the idea of a young women applying for a role within the tech industry. It can be hard to overcome an interview situation where you’re being made to feel about 2ft tall, just for not fitting into a stereotype, particularly if you quite clearly have skills that are being overlooked. To overcome this, confidence is key. Now it’s all very well saying this, but if you’re as anxious a person as I am, this can be quite the challenge. First rule is to have a good perception of your own skills, the abilities you have and what you can achieve. If you don’t feel confident in your own abilities, it can be hard for others to feel the same. Prove you are the right person for the role, use active language that shows off your talents instead of being passive, state direct plans you have and show just how much you can benefit their company. Be bold and never feel intimidated, no matter how terrifying the interviewer may appear.

 

Have a plan and find mentorship

I worked constantly all through my degree building up my portfolio. A good deal of free time I had was spent either applying for internships or gaining work experience. Sure, having to work for free sometimes can feel like a real pain, but if a company is offering you valuable experience, don’t turn it down – in the long run it can really pay off and looks great on your CV. Always take time to refine your skills, practice really does make perfect. Finding mentorship within a working role can also be really beneficial, so be sure to place yourself in an environment where you can be surrounded by professionals in your chosen field who are as passionate about your goals as you are. Most importantly, never give up on what it is you want to achieve. It can be hard seeing friends or colleagues achieving their goals faster than you or at different rates, but the job you’ve been waiting for could be just around the corner. Hard work always pays off, and whether it takes you 1 year, 5 years or even 10 years to reach the job you’ve always wanted, it’s always worth the wait.

 

 

Amy Louise – Web Editor, Tech Writer and Analytics Queen

@BumpCx/MoocowMedia

Freelancer @ Metro/Brighton

Source/NME/Guardian