ecommerce

5 Brilliant Social Media Plug-ins for WordPress You May Not Know About

Posted on | by moocow

At Moocow, we’re constantly striving to make sure we’re ahead of the game when it comes to having the most up to date tech and web knowledge. When it comes to digital marketing and social media, it’s important to fully take advantage of social media platforms, plug-ins and widgets to allow you to achieve greater sales potential and expand your following. Below we’ve compiled a list of what we believe to be the best in social media plug-ins for WordPress to give you a helping hand in getting started.

 

Social Snap

This social sharing plug-in allows you to increase engagement and take control of how well your social media performs. With over 30 social networks to choose from, you can place share buttons wherever is easiest, be it a floating side bar or via short-code or widget. You can also use animations and colour coordinate your layouts. Insights are easily available to track web traffic and you have the option to control how your social media posts look on any device.

Social Warfare

Great for speed and won’t slow down your site, Social Warfare has been specifically built by marketing and web developer experts. Although more limited in how many media platforms you can access, it’s an extremely well designed and powerful little plug-in. You can display how many times your content has been shared, pin images, use analytics to track your progress and use short codes to place social media icons anywhere you choose.

Add to Any

Increases traffic and works alongside over 100+ social media platforms, so this is the one for you if you’re connected to a huge variety of media channels. You can access share counters and floating share buttons, use email sharing and customize appearance. There’s also great analytics integration, with simplistic support for WooCommerce and other eCommerce platforms too.

Social Icons by WPZoom

A 5 star rated plug-in that supports both Skype and WhatsApp with over 80 social media platform choices to share from. You can edit over 400+ customised icons with FontAwesome integration. The plug-in has easy to use drag and drop options to help you position your sharing buttons across your site. There’s also newly updated colour options to help alter and mix and match the colour schemes for your social media share buttons too.

ShareGrapes

Easily customisable, ShareGrapes also has over 80 social networks you can access for your site, including Facebook, Twitter and LinkedIn. With multiple design options for sharing posts and links to social media, the plug-in comes with easy to use guides and help to get targetted traffic to your sites. It’s mobile compatible too, which means you won’t find the layout of your posts and share buttons suddenly changing when switching devices.

 

Web News: WooCommerce 3.2 Updates

Posted on | by moocow

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web trends, software and programs. With technology and techniques developing daily, we’ll make sure you’re getting the latest info on what’s happening in the world of web.

 

Many of our clients manage their online business through platforms such as WooCommerce. WooCommerce is an e-commerce plugin, its intentional use is for either small or large businesses to create an online selling platform using WordPress. This Autumn, WooCommerce have been updating their latest version, offering a bunch of improved applications and extensions. Below is a list of current optimisations that have been finalised:

 

  • Improvements for coupon options and management of extensions

  • You can now apply discounts to coupon orders without having to do it manually

  • Alerts are sent for new updates on WooCommerce and other extensions giving you the option to download immediately if using outdated versions

  • An easier “unified shortcode” when itemising various products on your webpages

  • A new filter enabling you to simply browse your extensions and identify which are ‘Active’ on the webpage

 

Although the changes may appear small, they offer some nifty adjustments to help run the platform simply, creating smoother running for both developers and clients.

 

Web Trends: The Rise of M-Commerce

Posted on | by moocow

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web and marketing trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to market your business.

When it comes to tech, bigger isn’t always better, and with new developments constantly progressing for smaller devices, mobile is once again leading the way for businesses – making it even more important to make sure your company website is up to date with mobile first. With most of us spending 90% of our time glued to our phone, it’s no wonder more and more transactions are happening from mobile devices. Whether it’s giving Amazon a browse, or shopping for clothes online in time for Spring, more and more people are turning to smartphones to make the transactions they need.

Our previous blogs have mentioned that in the last couple of years, there’s been a giant leap in what we call ‘internet browsing behaviour’, with thousands of people swapping from desktop to mobile technology. Well the same is happening for e-commerce businesses, with m-commerce trends leading the way for changes to how sales transactions are being made. Statistics predict around 50% of business transactions will be mobile in the next 2-3 years. And with options like single-click payments with PayPal One Touch, Apple Pay and Amazon Pay, it’s no wonder people are picking out the easiest options available.

Apps are now being designed with features including Augmented Reality options to view the products you are wanting to buy in your own home or on yourself before purchasing, with some apps even offering ‘smart bot’ personal shoppers helping you to gain a more personalised shopping experience – all added novelties that are exclusive to mobile. Messenger apps have been voted as a more popular choice when it comes to customer queries, with pop up chats and apps being picked over email or phone call to respond to customers quicker. With modifications like these set to become more and more accessible, it’s worth getting ahead of the game and taking a look at what benefits m-commerce can bring to your company.