Web Trends: The Rise of M-Commerce

At Moocow, we pride ourselves on having the most up to date knowledge on the hottest web and marketing trends. With technology and techniques developing daily, Moocow are continuously working hard to help find new ways to market your business.

When it comes to tech, bigger isn’t always better, and with new developments constantly progressing for smaller devices, mobile is once again leading the way for businesses – making it even more important to make sure your company website is up to date with mobile first. With most of us spending 90% of our time glued to our phone, it’s no wonder more and more transactions are happening from mobile devices. Whether it’s giving Amazon a browse, or shopping for clothes online in time for Spring, more and more people are turning to smartphones to make the transactions they need.

Our previous blogs have mentioned that in the last couple of years, there’s been a giant leap in what we call ‘internet browsing behaviour’, with thousands of people swapping from desktop to mobile technology. Well the same is happening for e-commerce businesses, with m-commerce trends leading the way for changes to how sales transactions are being made. Statistics predict around 50% of business transactions will be mobile in the next 2-3 years. And with options like single-click payments with PayPal One Touch, Apple Pay and Amazon Pay, it’s no wonder people are picking out the easiest options available.

Apps are now being designed with features including Augmented Reality options to view the products you are wanting to buy in your own home or on yourself before purchasing, with some apps even offering ‘smart bot’ personal shoppers helping you to gain a more personalised shopping experience – all added novelties that are exclusive to mobile. Messenger apps have been voted as a more popular choice when it comes to customer queries, with pop up chats and apps being picked over email or phone call to respond to customers quicker. With modifications like these set to become more and more accessible, it’s worth getting ahead of the game and taking a look at what benefits m-commerce can bring to your company.