2020 is predicted to see the greatest increase in technological advancements in digital and online platforms so far, from shopping orders to social media, it is becoming increasingly vital for companies to maintain a strong online presence when it comes to marketing their business. With technology on the rise daily, companies will gain more and more opportunities to expand and compete digitally. Many don’t see the importance of having a website, and the idea of creating one can appear daunting so they either avoid doing it or hire someone who isn’t an expert.

You may be thinking why bother or why hire a designer? If you’re nervous at the thought of moving your company online, this article is here to tell you why you needn’t be sceptical. We are here to help make the transition as easy as possible. And with 3.8 billion people across the globe currently using the internet, there are so many opportunities available online to help you access new customers and clients. Marketers and potential clients use the internet to find companies they can trust, and having a well established site shows credibility.

All businesses need a website to successfully market their brand online. Without one, many customers and clients will feel this reflects badly on how up to date you are with running your company. And with the competition being high, you want a site that wows. If your website is poorly designed, it will directly reflect badly on your brand. If the site is old and outdated, it will immediately put customers off from visiting your site. A website always needs to be user friendly. Customers must be able to clearly see what it is your business does, access any information on products and sales, as well as be able to find contact details easily. If they are unable to do this, you are at risk of customers not being able to contact you, you could lose sales and be subject to bad reviews online and a bad Google ranking. In fact, whether you have a good website or not can be a deciding factor in whether your business fails or succeeds.

Relying on someone who isn’t trained in web design to design your website can not only leave you out of pocket with a poorly designed web page, it can leave you without reliable support or technical help if things go wrong. A lot of sites offering downloadable website builders do not offer you the advice or guidance to support a professional web build, they offer very basic designs at high prices, and many don’t allow support for video, RSS feeds and other links. Professional web designers are kept constantly up to date on current trends and developments occurring in the world of web. Knowledge on the latest news and developments enables them to directly create websites and programs specifically targeted to your brand or business. Professional web design is worth the investment when looking at high quality, custom built design. And at Moocow we don’t just design your website, our packages include domain and hosting, coding, optimisation, user-bility, research and strategy, development, SEO and UX, and eCommerce integration. Our professional design team provide friendly, consistent and ongoing technical support, and are able to offer advice and knowledge when something goes wrong. The benefits of having qualified developers help you make the move into going digital are huge. We love being able to watch the businesses we have helped thrive and expand their brand successfully. So if you’re yet to take the leap into creating a website for your company, or have been anxious about making changes to your current site, we hope our advice puts you at ease and helps you get a few steps closer to making the most out of your business.