At MooCow, we pride ourselves on having the most up to date knowledge on the hottest web trends. With technology and techniques developing daily, take a look at what 2018 has in store for the world of web design.

GIFS – annoying or great fun? Most of us are divided on this opinion. However, when used correctly GIFS and other animated photographic techniques can be the perfect way to give your website that wow factor. Cinemagraphs work by combining Hi-Res images with a video that loops a selected part of the image, making it animated. This makes an already eye-popping image even more magical, allowing viewers to see photographs come to life before their very eyes. These short snippets of animation are becoming increasingly popular, with many social media sites adding tools to create your own online, an example being Instagram’s Boomerang which allows you to upload and create a short repeated video clip. Marketing trends for 2018 are set to become more and more visual, with businesses wanting to create backdrops to their sites that entice and excite their audiences. Working hand in hand with the use of parallaxes and animated backgrounds, using cinemagraphs with your website could be just the thing to get your new website of the ground.