How to target your audience through Email Marketing

At Moocow we are continuously striving to find new ways to help market your business. One of the most popular ways to market web content is via email, with a recent survey stating that 82% of business professionals opt for email marketing over social media to successfully boost their brand. This research means that email is still currently leading the way for digital marketing in spite of the growing popularity of Facebook, Twitter and other sites, with only 66% relying on social media to reach the targets they require. In the guide below, we will offer you tips on how to market your company via email.

 

  • To begin with, be sure to send any emails from a professional email or company email address, don’t send from your personal account. If you don’t yet have one, make sure this is set up first. It’s normally good to include a brand logo also.

 

  • A welcome email is always a good start, something that thanks your customers for being part of your business, or even an incentive such as a deal or discount to make signing up worth their while, allowing them to pass this on to potential new customers.

 

  • Talk to your subscribers and let them know what they can expect from the email or newsletter, whether this might be a letter from your CEO, business updates, deals, promos or advertisements.

 

  • When writing your newsletter, make sure that it correctly represents you or your brand, fitting in with any house styles for writing web content, adding images that fit in with your business, website or logo.

 

  • Keep it short and sweet, use text that is concise and easy for readers to skim through if needed, nobody wants to read through an entire essay. Make sure your content is appealing and speaks out to an audience relevant to your business.

 

  • Keep your emails regular and send on a specific date to avoid confusion. Research what days and times of the week you feel would be best to target your clients or customers.

 

  • Make sure emails are mobile friendly and can be read on any device. A high amount of clients and working professionals will access their emails from their phones so make sure that your newsletters are compatible, similar to how your website is.

 

  • Check your text, avoid using special characters, writing in caps & sending across broken links, remember to write subject headers that make sense. These tips should help you stave off heading directly into the spam folder. Spam filters can pick up on minor issues such as these and can automatically stop your emails from reaching your customers.

 

  • There are several email marketing services you can use to help do the job for you. MailChimp, Constant Contact or CoffeeCup are all worth a look.

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